Muhammed FattalBroadcast meets digital
One workflow from TV to every platform through Media Asset Management: 6B+ impressions, 250M+ interactions and 5.8M+ new followers in a single year.
About
Ten years of turning content into communities.
I lead digital engagement and distribution for TRT Global, with a team of 22 across 9 markets and content in more than 21 languages. Before that I led engagement at TRT Arabi, where uniting broadcast and digital brought 6 billion impressions and 5.8 million new followers in a single year.
My work sits where editorial, data and technology meet: building distribution strategies, automating newsroom workflows with AI, and making sure growth never comes at the cost of the brand.
Along the way I’ve worked with teams at TRT, NoonPost and Orient TV, mentored at Young Guru Academy, and shared two Silver Telly Awards for documentary work.
6B+impressions in one year
5.8M+new followers in one year
22people across 9 markets
2Silver Telly Awards
Selected work
A few things I’m proud of.
Full case studies are shared on request.
Request case study
Social Media Safety Playbook
Brand‑safety rules and a joint operations room proposal that supported 43% year‑on‑year audience growth, with 100% compliance across 40 creators.
AI in the newsroom
Workflow automation on multimodal AI platforms that speeds up news script generation for the publishing team.
Video first
Platform‑native video for TikTok and Reels: 300% more engagement, 3M+ monthly views and 600K+ new followers in the first year.
Experience
Where I’ve worked.
Global Engagement DirectorTurkish Radio & Television Corporation (TRT)
TRT Arabi Engagement DirectorTurkish Radio & Television Corporation (TRT)
Marketing ConsultantMulham Team (Independent)
Social Media DirectorNoonPost
Social Media SpecialistOztuna Media (Orient TV)
Marketing and Public Relations Manager19 Agency
Marketing and Community ManagerTurkey News (ATurkiye Telegram channel)
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